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The importance of accurate market research is often underestimated in terms of what to monitor, how to collect market information, and then how to use the information effectively.  To meet these challenges, we offer a number of half-day courses through the GTA University Centre to help businesses develop a culture of data gathering, analysis and interpretation.

Currently, the following three courses are available:
 
Elements of Market Research - Surveying, Analysis, and Presentation 
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Half day (3.5 hours) - Marketing Executives, Junior Management

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GTA University Centre

 

Course Content

  • Difference between qualitative and quantitative research

  • Methods used to carry out a survey (online, face-to-face, focus groups, digital, etc.)

  • Level of accuracy of a survey - what is meant by ‘degree of accuracy’

  • Style of questions to ask and the importance of avoiding leading questions

  • Optimum length of a survey and time allocated to complete

  • Most effective and efficient ways in analysing data

  • The importance of GDPR

  • Most effective way of presenting survey findings (e.g. PowerPoint, etc)

The Role of Market Research in Decision-Making 
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Half day (3.5 hours) - Marketing Executives, Junior Management

 

GTA University Centre


Course Content

  • Importance of market research in the decision-making process

  • Dos and don’ts in market research

  • Setting of research objectives

  • Identification of the target audience in any research project

  • Selection of appropriate survey methodology

  • Accuracy of any survey work

  • The importance of GDPR

Interpreting Economic and Social Trends - Keeping it simple! 
Professional Meeting

Half day (3.5 hours) - Middle/Senior Management, Team Leaders

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GTA University Centre

 

Course Content

  • Relevance of economic and social data trends to a business

  • External influencing factors on economic and social trends

  • International, national and local data sources and reliability

  • How to interpret data in a simple but meaningful way

  • How to identify what data is and is not important to a business

  • Setting of business objectives in response to economic and social trends

  • Review process and timescales

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